MXG LabsLink tools

UTM Builder

Build a tagged campaign link that your analytics will actually group properly. Free, no sign-up, and it runs entirely in your browser — nothing you type here is sent anywhere.

The campaign

Destination URL *

Source * Medium *

Campaign *

Term Content

Force lowercase — analytics treats Social and social as two things

Your link

Fill in the four required fields.

Tagged URL

What each parameter is doing

Existing query parameters on your URL are kept; only the utm_ ones are replaced. Source, medium and campaign are the three every analytics tool groups by, which is why they are required here.

Other free tools.

URL Encoder

Percent-encode or decode a URL, and read its query string as a table.

Slug Generator

Turn a headline into a clean URL slug, accents and punctuation handled.

JSON Formatter

Pretty-print, minify and validate JSON, with the error located for you.

All 14 tools